Journal Information


Open Access
perspective

Opportunities and Challenges of Rural Marketing in India

Prasanna Kumar N

Facts state that India's 70 per cent of the population resides in hinterlands and 56 per cent of the overall consumption comes from there. Rural Indians are no more inferior to the country's urban clan.

Indian journal of arts, 2014, 4(10), 3-7

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Open Access
perspective

Olympic truce as a tool for peace

Sukanta Saha

This article examines the historical and contemporary links between Olympic truce and peacemaking. It traces the development of thought and praxis in relation to the Olympic movement’s aim and capacity to promote peaceful coexistence and intercultural understanding from the ancient Olympic

Indian journal of arts, 2014, 4(11), 11-14

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Open Access
Perspective

Consumer protection need of the hour

Ch.Ravi Kumar, Nageswara Rao D, Srinivasa Rao G

The process of development coupled with increasing liberalisation and globalisation across the country has enabled consumers to realise their increasingly important role in society and governance. However, concentration of the market power in the hands of a select few has affected consumers’ behavior over time.

Indian journal of arts, 2014, 4(11), 15-19

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Open Access
Perspectives

Indian Trains & the Persistence of the Communal Holocaust as Portrayed in Films by the Indian Diaspora: An Analysis of the Film Train to Pakistan by Pamela Rooks

Manju Sharma

Indian trains are the mode of transportation for the common masses in India. Trains also harbor the culture of mobility. They represent a microcosm that is representative of the common Indian population.

Indian journal of arts, 2014, 4(12), 22-26

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Open Access
Analysis

Tantra teaching in Bali

Relin DE

The concept of Tantra developed in Bali come from the principles of Shiva and Shakti. Shiva is the passive aspect and Shakti is the active aspect. Shiva and Shakti are one and the same but in different aspects. This principle was later symbolized mystically.

Indian journal of arts, 2014, 4(12), 27-35

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